Beauty as the ambassador of a more authentic, conscious, and responsible way of living. This is the cornerstone of our entrepreneurial spirit.
Maxima has poured its energies and resources into the perpetual evolution of its Research & Development laboratory, now a powerhouse for the brands under its wing. Setting itself apart with an extraordinary knack for producing top-tier professional products, Maxima does so with a discerning eye for environmental sustainability. Our primary mission? Ensuring nothing short of excellence in the formulation of our products, all while embracing a mindful and responsible approach to the world around us.
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A legacy of over 20 years
of experience in the professional Haircare sector
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2 locations
1 headquarter in Verona | 1 branch in the USA
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60 countries
worldwide presence in terms of distribution
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75% Female Employment
women empowerment policy
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100% Made in Italy
production and supply chain 100% Made in Italy
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Certified
R&D
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Made in
Italy
-
Ingredients of natural origin
-
Sustainable process
-
A legacy of over 20 years
of experience in the professional Haircare sector
-
2 locations
1 headquarter in Verona | 1 branch in the USA
-
60 countries
worldwide presence in terms of distribution
-
75% Female Employment
women empowerment policy
-
100% Made in Italy
production and supply chain 100% Made in Italy
-
Certified
R&D
-
Made in
Italy
-
Ingredients of natural origin
-
Sustainable process