About Us Manifesto

MISSION: OUR COMMITMENT

Eco-Conscious Haircare

Immersed in the philosophy of Eco-Conscious Haircare, our ongoing commitment to Research and Development is the soul of our productions. Through careful exploration of raw materials, we ensure excellent quality and safety in each of our products

In keeping with the principles of sustainability, we develop formulations that embrace the authentic beauty of nature. Our recipe is composed of simple and original ingredients through the deep sense of participation and spirit of belonging of the entire team.

Each member of the Maxima team, actively contributes their professional and personal resources to the creation and development of products, projects and activities, with ideas, energy, enthusiasm and passion.

OUR VALUES

Beauty for All

Maxima believes in the culture of universal beauty:
every person possesses a natural beauty made up of uniqueness and balance.

Our goal is to improve, preserve and enhance the natural well-being of the hair and scalp with professional solutions created with ethics and responsibility. Inclusive beauty in its uniqueness is an indispensable value asset for Maxima.

Maxima crede nella cultura della bellezza universale: ogni persona possiede una bellezza naturale fatta di unicità ed equilibrio. Il nostro obiettivo è migliorare, preservare ed esaltare il naturale benessere del capello e del cuoio capelluto con soluzioni professionali create con etica e responsabilità. La bellezza inclusiva nelle sue unicità è per Maxima un asset valoriale imprescindibile.