Our world
Maxima World
Our company constantly invests energy and resources in the implementation of the Research & Development, which has become a strength for the brands it represents. We distinguish ourselves by our ability to create innovative and quality professional products with a focus on environmental sustainabilityOur primary goal is to ensure high standards in the formulation of our productsthrough a responsible and conscious approach to people and the environment around us.
Our strength
ETHICS AND SUSTAINABILITY
IN SUPPORT OF BEAUTY
The 100% Italian supply chain, the focus on research and innovation, and the young and dynamic management are the elements that distinguish Maxima: a constantly evolving company that looks to the future in compliance with a shared“ethical charter"while committing to support the main Sustainable Development Goals..
PRODUCTION AND SUPPLY CHAIN
THE EXCELLENCE
OF MADE IN ITALY
Our Headquarters resides in the charming province of Verona, cradle of culture, history and innovation. All production and packaging takes place in our country, in three associated manufacturing plants, each highly specialized and technologically advanced, guaranteeing the highest quality and production standards.
During 2023, we expanded our horizons by opening the doors of the Maxima Inc subsidiary in the United States, marking a new chapter in our commitment to the world of haircare.
Maxima
Highlights
Certified
R&D
Made in
Italy
Ingredients of natural origin
Sustainable process
Maxima
Highlights
-
OVER 20 YEARS
Of experience in the professional haircare industry
-
2 LOCATION
1 headquarter in Verona | 1 branch in the United States
-
100% Italian heart
production and supply chain 100% Made in Italy
-
INTERNATIONAL SOUL
more than 50 countries served in Italy and around the world
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75% FEMALE EMPLOYMENT
women empowerment policy
Certified
R&D-
Made in
Italy 
Ingredienti di
origine naturale-
Sustainable
process