{"id":1051,"date":"2024-04-10T16:44:50","date_gmt":"2024-04-10T14:44:50","guid":{"rendered":"https:\/\/maximacosmetics.com\/?page_id=1051"},"modified":"2026-01-20T12:04:25","modified_gmt":"2026-01-20T11:04:25","slug":"maxima-world","status":"publish","type":"page","link":"https:\/\/maximacosmetics.com\/en\/maxima-world\/","title":{"rendered":"About Us Maxima World"},"content":{"rendered":"<section id=\"about-us-maxima\">\n<div class=\"grid grid-template-2\">\n<div class=\"card-1 relative\" data-aos=\"fade-right\" data-aos-offset=\"300\" data-aos-duration=\"1800\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/05\/Maxima-world-IMG-1.jpg\" alt=\"\" \/><\/div>\n<div class=\"card-2\" data-aos=\"fade-left\" data-aos-offset=\"300\" data-aos-duration=\"1800\">\n<p class=\"font-20 pb-1 bold uppercase line-maxima inline-block\">Our world<\/p>\n<h2 class=\"uppercase pb-2\">Maxima World<\/h2>\n<div class=\"world-cit font-25 mx-75\">Beauty as the ambassador of <span class=\"bold\">a more authentic, conscious, and responsible way of living.<\/span> This is the cornerstone of our entrepreneurial spirit.<\/div>\n<p class=\"font-20 pt-1\">Our company constantly invests energy and resources in the implementation of the <span class=\"bold\">Research &amp; Development<\/span>, which has become a strength for the brands it represents. We distinguish ourselves by our ability to create innovative and quality professional products with a focus on <span class=\"bold\">environmental sustainability<\/span>Our primary goal is to ensure <span class=\"bold\">high standards in the formulation of our products<\/span>through a responsible and conscious approach to people and the environment around us.<\/p>\n<\/div>\n<\/div>\n<div class=\"grid grid-template-2\">\n<div class=\"card-4 nodesktop relative\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/05\/Maxima-world-IMG-2.jpg\" alt=\"\" \/><\/div>\n<div class=\"card-3\" data-aos=\"fade-right\" data-aos-offset=\"300\" data-aos-duration=\"1800\">\n<p class=\"font-20 pb-1 bold uppercase line-green inline-block\">Our strength<\/p>\n<h2 class=\"uppercase\">ETHICS AND SUSTAINABILITY<br \/> IN SUPPORT OF BEAUTY<\/h2>\n<p class=\"font-20 pt-1\">The 100% Italian supply chain, the focus on research and innovation, and the young and dynamic management are the elements that distinguish Maxima: a constantly evolving company that looks to the future in compliance with a shared<span class=\"bold\">\u201cethical charter\"<\/span>while committing to support the main <span class=\"bold\">Sustainable Development Goals.<\/span>.<\/p>\n<\/div>\n<div class=\"card-4 nomobile relative\" data-aos=\"fade-left\" data-aos-offset=\"300\" data-aos-duration=\"1800\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/05\/Maxima-world-IMG-2.jpg\" alt=\"\" \/><\/div>\n<\/div>\n<div class=\"grid grid-template-2\">\n<div class=\"card-5 relative\" data-aos=\"fade-right\" data-aos-offset=\"300\" data-aos-duration=\"1800\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/Maxima-world-IMG-3.jpg\" alt=\"\" \/><\/div>\n<div class=\"card-6\" data-aos=\"fade-left\" data-aos-offset=\"300\" data-aos-duration=\"1800\">\n<p class=\"font-20 pb-1 bold uppercase line-green inline-block\">PRODUCTION AND SUPPLY CHAIN<\/p>\n<h2 class=\"uppercase\">THE EXCELLENCE<br \/> OF MADE IN ITALY<\/h2>\n<p class=\"font-20 pt-1\">Our Headquarters resides in the charming province of Verona, cradle of culture, history and innovation. All production and packaging takes place in our country, in three associated manufacturing plants, each highly specialized and technologically advanced, guaranteeing the highest <span class=\"bold\">quality and production standards<\/span>.<\/p>\n<p class=\"font-20 pt-1\">During 2023, we expanded our horizons by opening the doors of the Maxima Inc subsidiary in the United States, marking a new chapter in our commitment to the world of haircare.<\/p>\n<\/div>\n<\/div>\n<div class=\"grid grid-template-2\">\n<div class=\"card-7 nomobile-grid flex justify-between flex-col relative\">\n<h2 class=\"uppercase pl-1\">Maxima <br \/>Highlights<\/h2>\n<ul class=\"list-icon-green\">\n<li class=\"flex items-center justify-center text-center basis-16 icon-about flex-col\" data-aos=\"fade-up\" data-aos-offset=\"300\" data-aos-duration=\"1400\"><img decoding=\"async\" class=\"icon-green mb-20\" src=\"\/wp-content\/uploads\/2026\/01\/icon_01.svg\" alt=\"\" \/>\n<p class=\"font-15 bold\">Certified <br \/>R&amp;D<\/p>\n<\/li>\n<li class=\"flex items-center justify-center text-center icon-about basis-16 flex-col\" data-aos=\"fade-up\" data-aos-offset=\"300\" data-aos-duration=\"1800\"><img decoding=\"async\" class=\"icon-green mb-20\" src=\"\/wp-content\/uploads\/2024\/01\/icon_02.svg\" alt=\"\" \/>\n<p class=\"font-15 bold\">Made in <br \/>Italy<\/p>\n<\/li>\n<li class=\"flex items-center justify-center text-center icon-about basis-16 flex-col\" data-aos=\"fade-up\" data-aos-offset=\"300\" data-aos-duration=\"2200\"><img decoding=\"async\" class=\"icon-green mb-20\" src=\"\/wp-content\/uploads\/2026\/01\/icon_03.svg\" alt=\"\" \/>\n<p class=\"font-15 bold\">Ingredients of natural origin<\/p>\n<\/li>\n<li class=\"flex items-center justify-center text-center icon-about basis-16 flex-col\" data-aos=\"fade-up\" data-aos-offset=\"300\" data-aos-duration=\"2500\"><img decoding=\"async\" class=\"icon-green mb-20\" src=\"\/wp-content\/uploads\/2024\/01\/icon_04.svg\" alt=\"\" \/>\n<p class=\"font-15 bold\">Sustainable process<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"card-8\">\n<h2 class=\"uppercase nodesktop\">Maxima<br \/>Highlights<\/h2>\n<ul class=\"list-about\">\n<li class=\"aos-init aos-animate\" data-aos=\"fade-right\" data-aos-offset=\"300\" data-aos-duration=\"1800\">\n<h3 class=\"uppercase\">OVER 20 YEARS<\/h3>\n<p class=\"font-15 pb-01\">Of experience in the professional haircare industry<\/p>\n<\/li>\n<li class=\"aos-init aos-animate\" data-aos=\"fade-right\" data-aos-offset=\"300\" data-aos-duration=\"1800\">\n<h3 class=\"uppercase\">2 LOCATION<\/h3>\n<p class=\"font-15 pb-01\">1 headquarter in Verona | 1 branch in the United States<\/p>\n<\/li>\n<li class=\"aos-init aos-animate\" data-aos=\"fade-right\" data-aos-offset=\"300\" data-aos-duration=\"1800\">\n<h3 class=\"uppercase\">100% Italian heart<\/h3>\n<p class=\"font-15 pb-01\">production and supply chain 100% Made in Italy<\/p>\n<\/li>\n<li class=\"aos-init aos-animate\" data-aos=\"fade-right\" data-aos-offset=\"300\" data-aos-duration=\"1800\">\n<h3 class=\"uppercase\">INTERNATIONAL SOUL<\/h3>\n<p class=\"font-15 pb-01\">more than 50 countries served in Italy and around the world<\/p>\n<\/li>\n<li class=\"aos-init aos-animate\" data-aos=\"fade-right\" data-aos-offset=\"300\" data-aos-duration=\"1800\">\n<h3 class=\"uppercase\">75% FEMALE EMPLOYMENT<\/h3>\n<p class=\"font-15 pb-01\">women empowerment policy<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"card-8 nodesktop flex justify-between flex-col relative\">\n<ul class=\"flex list-icon-green items-center text-center\">\n<li class=\"flex items-center justify-center text-center basis-16 icon-about flex-col\"><img decoding=\"async\" class=\"icon-green mb-20\" src=\"\/wp-content\/uploads\/2024\/01\/icon_01.svg\" alt=\"\" \/>\n<p class=\"font-15 bold\">Certified<br \/>R&amp;D<\/p>\n<\/li>\n<li class=\"flex items-center justify-center text-center icon-about basis-16 flex-col\"><img decoding=\"async\" class=\"icon-green mb-20\" src=\"\/wp-content\/uploads\/2024\/01\/icon_02.svg\" alt=\"\" \/>\n<p class=\"font-15 bold\">Made in<br \/> Italy<\/p>\n<\/li>\n<li class=\"flex items-center justify-center text-center icon-about basis-16 flex-col\"><img decoding=\"async\" class=\"icon-green mb-20\" src=\"\/wp-content\/uploads\/2024\/01\/icon_03.svg\" alt=\"\" \/>\n<p class=\"font-15 bold\">Ingredienti di<br \/> origine naturale<\/p>\n<\/li>\n<li class=\"flex items-center justify-center text-center icon-about basis-16 flex-col\"><img decoding=\"async\" class=\"icon-green mb-20\" src=\"\/wp-content\/uploads\/2024\/01\/icon_04.svg\" alt=\"\" \/>\n<p class=\"font-15 bold\">Sustainable <br \/>process<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Il nostro mondo Maxima World \u00abLa bellezza come ambasciatrice di un modo di vivere pi\u00f9 autentico, coscienzioso e responsabile. Questa \u00e8 la base del nostro fare impresa.\u00bb La nostra azienda investe costantemente energie e risorse nell\u2019implementazione del laboratorio di Ricerca &amp; Sviluppo, diventato un punto di forza per i brand che rappresenta. Ci distinguiamo per [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1051","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Us Maxima World - Maxima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maximacosmetics.com\/en\/maxima-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us Maxima World - Maxima\" \/>\n<meta property=\"og:description\" content=\"Il nostro mondo Maxima World \u00abLa bellezza come ambasciatrice di un modo di vivere pi\u00f9 autentico, coscienzioso e responsabile. Questa \u00e8 la base del nostro fare impresa.\u00bb La nostra azienda investe costantemente energie e risorse nell\u2019implementazione del laboratorio di Ricerca &amp; Sviluppo, diventato un punto di forza per i brand che rappresenta. 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